You need to create a label that directly and indirectly identifies and describes your product, directly and indirectly, using colors and artwork that portrays the entire experience. Be informative and creative.
Remember, as you create your label, you are also creating your product expectations — send the right message.
But you don’t need to worry; This article will guide you through.
Types of labels
There are four main types of labels- brand labels, grade labels, descriptive and informative labels. Let’s see what they entail.
A brand label contains information about the brand to which a product belongs. You only need to include your brand name, logo, or trademark in this label—nothing else.
These include brands like Samsung, Amazon, Raymond, L.G, and Whirlpool.
The primary purpose of a brand label is to identify the product while distinguishing it from others on the shelves. Also, a brand label helps to show the quality of your products.
A grade label is used to identify the quality or level. You can use these labels to show features of a product–may be using words, letters, or figures. In addition, some firms also use words describing levels, good, better, best.
You can use a descriptive label for important information about your product.
Like your product’s ingredients, usage safety, different uses, instructions, procedures, weight, size, manufacturing date, and product value.
Informative labels entail lots of information while providing specific details of a product.
The significant difference between informative labels and descriptive labels is that you need to give detailed instructions regarding using and caring for the product in informative labels.
Some of the information you need to include are recipes, cleaning directions, manufacturer date, expiry date, ingredients, and nutritional value.
How to Design a Product Label?
When creating your product label, you are free to use any layout, color, size, shape, and more, depending on your preference. But it’s good to follow some guidelines to achieve an excellent product label to boost your sales.
Choose the Right Label Design Software
Choosing the right software to design your product label is your first success in the right direction.
Luckily, you can use much good design software: AdobeInDesign, PagePlus, Adobe Illustrator, Xara Designer Pro, Microsoft Publisher, Canva, among others.
But to achieve success in your work, please choose the software you are comfortable with. Also, choose a software application you can use to save or export your artwork inform of an EPS or PDF file.
Know Your Buyers
Who is your primary target? Once you know about your buyers, you will have an easy time designing your labels.
Also, it would be best if you considered your buyer’s shopping motivations;
- Their gender, age, location, occupation, lifestyle, education level, or relationship status
- What will motivate them to purchase your products over that of your competitors
- How are similar brands performing in the space?
- What are their dislikes about your competitor’s marketing/packaging?
- Which color do they prefer?
The colors you choose for your product label directly influence your buyers’ purchasing decisions.
There are two key factors you need to consider when choosing the colors of your product labels.
Product and packaging color–if it’s clear or colored. And second, the color of our product.
Your label color should not affect them negatively.
Commonly, red and yellow colors are related to enhancing customers’ urge to make a purchase, but sometimes it’s not always the best choice.
Also, it’s crucial to understand different colors trigger different psychological responses;
- White represents cleanliness, relation, and purity
- Green: symbolizes the environment and nature while enhancing tranquility and relaxation.
You might need to consider it for your eco-friendly and herbal products.
- Black represents wisdom, luxury, and stability.
- Orange represents hunger, vitality, adventure, and self-confidence.
- Blue: represents trust and reliability.
You can use “ColorBlender” and Adobe Kuler among the several online tools to make your label color decision.
Fonts are an essential consideration that deserves a plan. You need to select a font that will help your product stand out—enhancing the product’s personality.
Avoid typical font systems like Times New Roman, Arial, and others when designing your product’s labels.
For instance, if you are making labels for the Automotive market, you can try a bold font that shows the longevity and toughness of your product.
Ensure the main text font you settle for is easy to read from afar and close.
This is easily achievable with thousands of font choices online. Depending on the source, you can get the fonts free or at a small cost.
Product and Company Name
You need to feature your product and company name on your label design. To help your customers identify it easily when they visit the shop next time.
Also, please ensure you are consistent with your label so that your customers can always identify your products on the shelves next time they visit or want to buy.
You need to choose a label material before beginning your actual label designing process.
There are two main things to consider;
- Your product use: to create an ideal label, you need to consider the use of your product. For instance, if your product is for bathroom or shower use, ensure you use a waterproof label. The label can withstand moisture and direct contact with water, among others.
- Complement the container: You can complement it with clear labels to achieve a “no label” look if you are using a clear container.
Using well-done graphics such as photographs or drawings can go a long way to draw attention to your product.
But if you don’t have your graphics or photos, you can get professional and inexpensive images online.
You can try iStockphoto or Bigstock, where you can get either vector illustrations or photographs at a reasonable price.
However, please check any licensing or usage agreements.
Your product’s container or packaging will determine your label size choice. Also, you can design a single label or use multiple labels—one on the front side, the other one at the back.
You can use front and back labels to separate the label branding or design. You can have your brand name and logo on the front side. And the small details like ingredients, use directions, and capacity details at the back.
Using two labels sometimes may not be cost-effective. So, you can also choose to use a wrap-around label.
To enhance the appearance of your product label, you can add a matte or gloss finish. Or you can laminate your products’ labels to make them long-lasting and avoid smearing.
A barcode helps to tell electronic scanners about your product. They also make it easier to sell your product in all types of stores.
In some cases, UPC (universal products code) barcodes are used by companies to track inventory and enhance security for their products.
UPC barcodes refer to a series of black bars and white spaces of different widths. The bars are read with optical scanners to translate the bars to letters and numbers passed along a computer.
To get these codes, you need to contact Uniform Code Council (UCC) company to get permission to access their UPC system. But at a small annual fee.
After subscription, the UCC will give you a unique six-digit number and guidelines on using the number.
With this, you can feed the information to any printer capable of producing barcode labels.
Besides creating an outstanding product label, you need to add your company’s contact information to encourage communication with your customers and enhance your product appearance.
You can include;
- company’s number
- physical address
- website addresses
- social platforms (Twitter, Instagram, Facebook, etc.)
- It will be easy to get feedback from your customers and promote your products.
Now that you have your product ready, you need to know how to design a label. First, identify the type of label you will be making: brand labels, grade labels, descriptive labels, or informative labels.
To design your product’s label, you need good software. One that you are comfortable and familiar with using to get good results. Also, mind about your buyers to meet their buying characteristics.
The color and font you settle on will impact your outcome. In addition, you need to use a good label material that complements your packaging. Images and graphics can help to boost your product quality.
Decide on the finish you will give your products depending on their usage. You can use a glossy or matte finish to achieve a long-lasting label.
Also, you need to include barcodes in your products for easy selling in different stores and tracking your products.
Please remember to include contact information for communication with your customers and easy referrals.